Zoho CRM vs HubSpot CRM: Full Comparison (2026)
Quick Answer
Zoho CRM delivers 80% of HubSpot's features at a fraction of the cost. HubSpot has a better UI and stronger marketing tools. Zoho wins on value; HubSpot wins on polish.
Zoho CRM vs HubSpot CRM at a Glance
| Dimension | Zoho CRM | HubSpot CRM | Winner |
|---|---|---|---|
| Ease Of Use | 7.5/10 | 9.0/10 | HubSpot CRM |
| Features | 8.5/10 | 8.5/10 | Tie |
| Overall | 8.0/10 | 8.5/10 | HubSpot CRM |
| Pricing | 9.0/10 | 8.0/10 | Zoho CRM |
| Support | 7.0/10 | 8.0/10 | HubSpot CRM |
Pricing Comparison
| Plan | Zoho CRM | HubSpot CRM |
|---|---|---|
| Free / Free Tools | $Custom/monthly per user | $Custom/monthly |
| Standard / Starter | $14/monthly per user | $20/monthly per seat |
| Professional | $23/monthly per user | $890/monthly |
| Enterprise | $40/monthly per user | $3600/monthly |
| Ultimate | $52/monthly per user |
Feature Comparison
| Feature | Zoho CRM | HubSpot CRM |
|---|---|---|
| AI features | Yes (Zia AI assistant) | Yes (ChatSpot, content assistant) |
| API access | Yes | Yes |
| Integrations marketplace | Yes (Zoho Marketplace) | Yes (1,500+ integrations) |
| Quote/proposal generation | Yes | Yes |
| Role permissions | Yes | Yes |
| Territory management | Yes | No (Not natively supported) |
| Forecasting | Yes | Yes |
| Reporting/analytics | Yes (Custom reports Standard+) | Yes (Custom reports require Pro) |
| Lead scoring | Yes | Yes (Predictive scoring Enterprise only) |
| Workflow automation | Yes | Yes (Requires Professional or higher) |
| Email integration | Yes | Yes |
| Email tracking | Yes | Yes (Free tier includes limited tracking) |
| Phone/calling | Yes (PhoneBridge) | Yes |
| Social media integration | Yes | Yes |
| Web forms | Yes | Yes (HubSpot branding on free) |
| Calendar sync | Yes | Yes |
| Contact management | Yes | Yes |
| Custom fields | Yes | Yes |
| Deal/pipeline management | Yes | Yes |
| Document management | Yes | Yes |
| Mobile app | Yes | Yes |
| Multi-pipeline | Yes | Yes |
| Task management | Yes | Yes |
Ease Of Use: Zoho CRM vs HubSpot CRM
HubSpot's UI is cleaner and more modern. Zoho is functional but the interface feels more utilitarian.
Features: Zoho CRM vs HubSpot CRM
Neck and neck. Zoho has Zia AI, workflow automation, and territory management at lower tiers. HubSpot has stronger marketing tools built in.
Overall: Zoho CRM vs HubSpot CRM
HubSpot edges ahead on experience, but Zoho is the smarter financial choice for cost-conscious teams.
Pricing: Zoho CRM vs HubSpot CRM
Zoho's Enterprise plan at $40/user is cheaper than HubSpot's Starter. The free tier supports 3 users. Zoho wins on pricing decisively.
Support: Zoho CRM vs HubSpot CRM
HubSpot's support and documentation are consistently rated higher. Zoho support quality varies by plan.
Our Recommendation
Choose Zoho CRM if you want a feature-rich CRM without breaking the bank, especially if you're already in the Zoho ecosystem. Choose HubSpot if UI quality and marketing integration matter more than cost savings.