Salesforce vs Zoho CRM: Full Comparison (2026)
Quick Answer
Salesforce is the enterprise standard with unmatched customization. Zoho CRM delivers comparable features at 70-80% less cost. Salesforce for complex enterprises; Zoho for everyone else.
Salesforce vs Zoho CRM at a Glance
| Dimension | Salesforce | Zoho CRM | Winner |
|---|---|---|---|
| Ease Of Use | 7.0/10 | 7.5/10 | Zoho CRM |
| Features | 9.5/10 | 8.5/10 | Salesforce |
| Overall | 8.0/10 | 8.0/10 | Tie |
| Pricing | 6.0/10 | 9.0/10 | Zoho CRM |
| Support | 7.5/10 | 7.0/10 | Salesforce |
Pricing Comparison
| Plan | Salesforce | Zoho CRM |
|---|---|---|
| Starter Suite / Free | $25/monthly per user | $Custom/monthly per user |
| Professional / Standard | $80/monthly per user | $14/monthly per user |
| Enterprise / Professional | $165/monthly per user | $23/monthly per user |
| Unlimited / Enterprise | $330/monthly per user | $40/monthly per user |
| Ultimate | $52/monthly per user |
Feature Comparison
| Feature | Salesforce | Zoho CRM |
|---|---|---|
| AI features | Yes (Einstein AI) | Yes (Zia AI assistant) |
| API access | Yes | Yes |
| Integrations marketplace | Yes (AppExchange 5,000+ apps) | Yes (Zoho Marketplace) |
| Quote/proposal generation | Yes (CPQ add-on available) | Yes |
| Role permissions | Yes | Yes |
| Territory management | Yes | Yes |
| Forecasting | Yes | Yes |
| Reporting/analytics | Yes (Advanced reports Pro+) | Yes (Custom reports Standard+) |
| Lead scoring | Yes | Yes |
| Workflow automation | Yes (Flow Builder) | Yes |
| Email integration | Yes | Yes |
| Email tracking | Yes | Yes |
| Phone/calling | Yes (Via add-ons or CTI) | Yes (PhoneBridge) |
| Social media integration | Yes | Yes |
| Web forms | Yes (Web-to-Lead) | Yes |
| Calendar sync | Yes | Yes |
| Contact management | Yes | Yes |
| Custom fields | Yes | Yes |
| Deal/pipeline management | Yes | Yes |
| Document management | Yes (Files, Content) | Yes |
| Mobile app | Yes | Yes |
| Multi-pipeline | Yes | Yes |
| Task management | Yes | Yes |
Ease Of Use: Salesforce vs Zoho CRM
Neither is the easiest CRM. Zoho is slightly more approachable. Salesforce requires more configuration.
Features: Salesforce vs Zoho CRM
Salesforce has deeper customization, AppExchange, and Einstein AI. Zoho covers 90% of what most companies need.
Overall: Salesforce vs Zoho CRM
A tie that depends on your budget and complexity needs. Salesforce for complex orgs; Zoho for the value play.
Pricing: Salesforce vs Zoho CRM
Salesforce Enterprise at $165/user/mo vs Zoho Enterprise at $40/user/mo. Zoho wins by a landslide.
Support: Salesforce vs Zoho CRM
Salesforce's Trailhead and partner ecosystem are unmatched for enterprise support.
Our Recommendation
Choose Salesforce if you need the AppExchange ecosystem, complex workflow automation, and enterprise-grade customization. Choose Zoho CRM if you want excellent features without the enterprise price tag. Most companies under 200 employees should start with Zoho.