Pipedrive vs Zoho CRM: Full Comparison (2026)
Quick Answer
Pipedrive is the better pure sales tool. Zoho CRM is the better full-suite platform. If your team only needs pipeline management, go Pipedrive. If you need CRM + marketing + service on a budget, go Zoho.
Pipedrive vs Zoho CRM at a Glance
| Dimension | Pipedrive | Zoho CRM | Winner |
|---|---|---|---|
| Ease Of Use | 9.0/10 | 7.5/10 | Pipedrive |
| Features | 7.5/10 | 8.5/10 | Zoho CRM |
| Overall | 8.0/10 | 8.0/10 | Tie |
| Pricing | 8.5/10 | 9.0/10 | Zoho CRM |
| Support | 7.5/10 | 7.0/10 | Pipedrive |
Pricing Comparison
| Plan | Pipedrive | Zoho CRM |
|---|---|---|
| Essential / Free | $14/monthly per user | $Custom/monthly per user |
| Advanced / Standard | $39/monthly per user | $14/monthly per user |
| Professional | $49/monthly per user | $23/monthly per user |
| Power / Enterprise | $64/monthly per user | $40/monthly per user |
| Enterprise / Ultimate | $99/monthly per user | $52/monthly per user |
Feature Comparison
| Feature | Pipedrive | Zoho CRM |
|---|---|---|
| AI features | Yes (AI Sales Assistant) | Yes (Zia AI assistant) |
| API access | Yes | Yes |
| Integrations marketplace | Yes (400+ integrations) | Yes (Zoho Marketplace) |
| Quote/proposal generation | Yes | Yes |
| Role permissions | Yes | Yes |
| Territory management | No | Yes |
| Forecasting | Yes | Yes |
| Reporting/analytics | Yes (Custom reports Pro+) | Yes (Custom reports Standard+) |
| Lead scoring | Yes | Yes |
| Workflow automation | Yes | Yes |
| Email integration | Yes | Yes |
| Email tracking | Yes | Yes |
| Phone/calling | Yes (Caller add-on) | Yes (PhoneBridge) |
| Social media integration | No (Limited) | Yes |
| Web forms | Yes (LeadBooster add-on) | Yes |
| Calendar sync | Yes | Yes |
| Contact management | Yes | Yes |
| Custom fields | Yes | Yes |
| Deal/pipeline management | Yes (Best-in-class visual pipeline) | Yes |
| Document management | Yes (Smart Docs) | Yes |
| Mobile app | Yes | Yes |
| Multi-pipeline | Yes | Yes |
| Task management | Yes (Activity-based selling) | Yes |
Ease Of Use: Pipedrive vs Zoho CRM
Pipedrive's pipeline-first design is cleaner and faster. Zoho can feel overwhelming.
Features: Pipedrive vs Zoho CRM
Zoho offers more features across more categories. Pipedrive is laser-focused on sales.
Overall: Pipedrive vs Zoho CRM
A genuine tie. Different tools for different needs.
Pricing: Pipedrive vs Zoho CRM
Zoho's free plan and $14/user Standard beat Pipedrive's $14 Essential on value-per-dollar.
Support: Pipedrive vs Zoho CRM
Pipedrive's support is slightly more responsive. Zoho varies by plan.
Our Recommendation
Pipedrive wins for sales-focused teams who want the best pipeline experience. Zoho CRM wins for teams who want a comprehensive business platform at an unbeatable price point.