Pipedrive vs HubSpot CRM: Full Comparison (2026)
Quick Answer
Pipedrive is the best pure sales CRM for teams that live in the pipeline. HubSpot is the better choice if you need marketing, service, and sales in one platform. Pipedrive is cheaper per-user; HubSpot's free tier is better for getting started.
Pipedrive vs HubSpot CRM at a Glance
| Dimension | Pipedrive | HubSpot CRM | Winner |
|---|---|---|---|
| Ease Of Use | 9.0/10 | 8.5/10 | Pipedrive |
| Features | 7.5/10 | 8.5/10 | HubSpot CRM |
| Overall | 8.0/10 | 8.5/10 | HubSpot CRM |
| Pricing | 8.5/10 | 8.0/10 | Pipedrive |
| Support | 7.5/10 | 8.0/10 | HubSpot CRM |
Pricing Comparison
| Plan | Pipedrive | HubSpot CRM |
|---|---|---|
| Essential / Free Tools | $14/monthly per user | $Custom/monthly |
| Advanced / Starter | $39/monthly per user | $20/monthly per seat |
| Professional | $49/monthly per user | $890/monthly |
| Power / Enterprise | $64/monthly per user | $3600/monthly |
| Enterprise | $99/monthly per user |
Feature Comparison
| Feature | Pipedrive | HubSpot CRM |
|---|---|---|
| AI features | Yes (AI Sales Assistant) | Yes (ChatSpot, content assistant) |
| API access | Yes | Yes |
| Integrations marketplace | Yes (400+ integrations) | Yes (1,500+ integrations) |
| Quote/proposal generation | Yes | Yes |
| Role permissions | Yes | Yes |
| Territory management | No | No (Not natively supported) |
| Forecasting | Yes | Yes |
| Reporting/analytics | Yes (Custom reports Pro+) | Yes (Custom reports require Pro) |
| Lead scoring | Yes | Yes (Predictive scoring Enterprise only) |
| Workflow automation | Yes | Yes (Requires Professional or higher) |
| Email integration | Yes | Yes |
| Email tracking | Yes | Yes (Free tier includes limited tracking) |
| Phone/calling | Yes (Caller add-on) | Yes |
| Social media integration | No (Limited) | Yes |
| Web forms | Yes (LeadBooster add-on) | Yes (HubSpot branding on free) |
| Calendar sync | Yes | Yes |
| Contact management | Yes | Yes |
| Custom fields | Yes | Yes |
| Deal/pipeline management | Yes (Best-in-class visual pipeline) | Yes |
| Document management | Yes (Smart Docs) | Yes |
| Mobile app | Yes | Yes |
| Multi-pipeline | Yes | Yes |
| Task management | Yes (Activity-based selling) | Yes |
Ease Of Use: Pipedrive vs HubSpot CRM
Pipedrive's pipeline-first design is intuitive for sales reps. HubSpot has a gentle learning curve but more complexity overall.
Features: Pipedrive vs HubSpot CRM
HubSpot covers marketing, sales, and service. Pipedrive is sales-only but does it exceptionally well.
Overall: Pipedrive vs HubSpot CRM
HubSpot wins overall due to breadth, but Pipedrive wins for pure sales teams on a budget.
Pricing: Pipedrive vs HubSpot CRM
Pipedrive starts at $14/user/mo. HubSpot's free tier is great, but once you need automation (Pro at $890/mo), HubSpot gets expensive fast.
Support: Pipedrive vs HubSpot CRM
HubSpot's knowledge base and academy are best-in-class. Pipedrive's support is solid but less extensive.
Our Recommendation
Choose Pipedrive if your team is sales-focused, loves visual pipelines, and doesn't need built-in marketing automation. Choose HubSpot if you need an all-in-one platform. Pipedrive at $14/user beats HubSpot's paid tiers on pure sales CRM value.
Frequently Asked Questions
Is Pipedrive better than HubSpot for sales?
For pure sales pipeline management, yes. Pipedrive's visual pipeline interface is more intuitive and purpose-built for sales reps. HubSpot is better if you also need marketing and service tools.
Can I migrate from Pipedrive to HubSpot?
Yes. HubSpot offers a free migration tool and import wizard. Most Pipedrive data (contacts, deals, activities) transfers cleanly.