HubSpot CRM vs Copper: Full Comparison (2026)
Quick Answer
Copper is the best CRM for Google Workspace power users. HubSpot is the better general-purpose CRM. If your team lives in Gmail, Copper's native integration is unbeatable. Otherwise, HubSpot wins.
HubSpot CRM vs Copper at a Glance
| Dimension | HubSpot CRM | Copper | Winner |
|---|---|---|---|
| Ease Of Use | 8.5/10 | 9.0/10 | Copper |
| Features | 8.5/10 | 7.0/10 | HubSpot CRM |
| Overall | 8.5/10 | 7.5/10 | HubSpot CRM |
| Pricing | 8.0/10 | 7.0/10 | HubSpot CRM |
| Support | 8.0/10 | 7.5/10 | HubSpot CRM |
Pricing Comparison
| Plan | HubSpot CRM | Copper |
|---|---|---|
| Free Tools / Basic | $Custom/monthly | $29/monthly per user |
| Starter / Professional | $20/monthly per seat | $69/monthly per user |
| Professional / Business | $890/monthly | $134/monthly per user |
| Enterprise | $3600/monthly |
Feature Comparison
| Feature | HubSpot CRM | Copper |
|---|---|---|
| AI features | Yes (ChatSpot, content assistant) | No |
| API access | Yes | Yes |
| Integrations marketplace | Yes (1,500+ integrations) | Yes (Google Workspace + Zapier) |
| Quote/proposal generation | Yes | No |
| Role permissions | Yes | Yes |
| Territory management | No (Not natively supported) | No |
| Forecasting | Yes | Yes |
| Reporting/analytics | Yes (Custom reports require Pro) | Yes |
| Lead scoring | Yes (Predictive scoring Enterprise only) | Yes |
| Workflow automation | Yes (Requires Professional or higher) | Yes |
| Email integration | Yes | Yes (Native Google Workspace) |
| Email tracking | Yes (Free tier includes limited tracking) | Yes |
| Phone/calling | Yes | No (Via integrations) |
| Social media integration | Yes | No |
| Web forms | Yes (HubSpot branding on free) | Yes |
| Calendar sync | Yes | Yes (Google Calendar native) |
| Contact management | Yes | Yes (Auto-populated from Gmail) |
| Custom fields | Yes | Yes |
| Deal/pipeline management | Yes | Yes |
| Document management | Yes | Yes (Google Drive integration) |
| Mobile app | Yes | Yes |
| Multi-pipeline | Yes | Yes |
| Task management | Yes | Yes |
Ease Of Use: HubSpot CRM vs Copper
Copper's Gmail sidebar integration is seamless for Google users. HubSpot requires more tab-switching.
Features: HubSpot CRM vs Copper
HubSpot has vastly more features. Copper focuses on Google Workspace integration over feature breadth.
Overall: HubSpot CRM vs Copper
HubSpot wins overall, but Copper is the right choice for Google-first teams that value inbox integration above all else.
Pricing: HubSpot CRM vs Copper
HubSpot's free tier beats Copper's $29/user starting price. But Copper's per-user pricing is simpler than HubSpot's tiered model.
Support: HubSpot CRM vs Copper
HubSpot's documentation and community are more extensive.
Our Recommendation
Choose Copper if your team runs entirely on Google Workspace and wants a CRM that lives inside Gmail. Choose HubSpot if you need marketing tools, a free tier, or support beyond the Google ecosystem.