Best CRM Software (2026)
Quick Take
We scored 18 CRM tools across pricing, features, ease of use, integrations, and support. HubSpot tops the list for its combination of a free tier, strong features, and ecosystem — but the best CRM depends on your team size, budget, and workflow.
Our Top Picks at a Glance
| # | Tool | Best For | Starting Price | Score |
|---|---|---|---|---|
| 1 | HubSpot CRM | Overall best CRM | $0/mo | 9.3/10 |
| 2 | Zoho CRM | Best value CRM | $0/mo | 9.2/10 |
| 3 | Pipedrive | Best for sales teams | $14/mo | 8.9/10 |
| 4 | Salesforce | Best for enterprise | $25/mo | 8.9/10 |
| 5 | Freshsales | Best AI-powered CRM | $0/mo | 9.0/10 |
1. HubSpot CRM | Overall best CRM
HubSpot CRM is a free CRM platform with marketing, sales, and service hubs that scale from startups to enterprise. The free tier is genuinely useful — but once you need automation or reporting, costs jump fast. The Marketing Hub Pro at $890/mo is where most growing teams land, and it's not per-user — it's per portal.
Our take: The most complete CRM platform with a genuinely useful free tier. Marketing, sales, and service in one platform.
HubSpot CRM Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free Tools | $0 | — |
| Starter | $20 | $15/mo |
| Professional | $890 | $800/mo |
| Enterprise | $3600 | $3600/mo |
2. Zoho CRM | Best value CRM
Zoho CRM is the value play. You get 80% of Salesforce's features at 20% of the price. The free tier supports 3 users. The broader Zoho ecosystem (Books, Desk, Projects, etc.) means you can run your entire business on Zoho without paying Salesforce prices. The UI isn't as polished, but the feature depth is real.
Our take: 80% of Salesforce's features at 20% of the price. Free for 3 users.
Zoho CRM Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0 | — |
| Standard | $14 | $12/mo |
| Professional | $23 | $20/mo |
| Enterprise | $40 | $35/mo |
| Ultimate | $52 | $45/mo |
3. Pipedrive | Best for sales teams
Pipedrive is built by salespeople, for salespeople. The visual pipeline interface is the best in the business — drag-and-drop deals across stages, get activity reminders, and see exactly where every deal stands. It's not trying to be a marketing platform or helpdesk. If your team lives in the pipeline view, this is it.
Our take: The best visual pipeline interface in the business. Built by salespeople, for salespeople.
Pipedrive Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Essential | $14 | $12/mo |
| Advanced | $39 | $30/mo |
| Professional | $49 | $42/mo |
| Power | $64 | $56/mo |
| Enterprise | $99 | $79/mo |
4. Salesforce | Best for enterprise
Salesforce is the 800-pound gorilla of CRM. It can do virtually anything — but that flexibility comes with complexity and cost. You'll need an admin (or a consultant) to set it up properly. Per-user pricing adds up fast, and most useful features require Enterprise tier or add-ons. The ecosystem of AppExchange apps is unmatched.
Our take: The most customizable CRM on the market. Unmatched ecosystem, but requires admin investment.
Salesforce Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Starter Suite | $25 | — |
| Professional | $80 | — |
| Enterprise | $165 | — |
| Unlimited | $330 | — |
5. Freshsales | Best AI-powered CRM
Freshsales (part of Freshworks) offers AI-powered lead scoring and a clean interface at a fraction of HubSpot's price. The free plan includes contact management, email, phone, and chat. Freddy AI handles lead scoring and deal insights. The catch: some advanced features require the Freshsales Suite, not standalone Freshsales.
Our take: Freddy AI handles lead scoring and deal insights at a fraction of competitors' prices.
Freshsales Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0 | — |
| Growth | $11 | $9/mo |
| Pro | $47 | $39/mo |
| Enterprise | $71 | $59/mo |
How We Ranked These Tools
Each CRM is scored on a 0-10 scale across 5 weighted dimensions: Features (30%), Pricing (25%), Ease of Use (20%), Integrations (15%), and Support (10%). Scores come from verified pricing data, feature audits, and aggregated user reviews from G2 and Capterra.
Read our full scoring methodology for details.