Best CRM for Sales Teams (2026)
Quick Take
Sales teams need a CRM that helps them close deals, not do data entry. These picks are ranked by how well they support the actual sales workflow: pipeline visibility, communication tools, and activity tracking.
Our Top Picks at a Glance
| # | Tool | Best For | Starting Price | Score |
|---|---|---|---|---|
| 1 | Pipedrive | Best visual pipeline | $14/mo | 8.9/10 |
| 2 | Close | Best for inside sales | $59/mo | 8.0/10 |
| 3 | HubSpot CRM | Best all-in-one for sales | $0/mo | 9.3/10 |
| 4 | Salesforce | Best for complex sales | $25/mo | 8.9/10 |
| 5 | Freshsales | Best AI for sales | $0/mo | 9.0/10 |
1. Pipedrive | Best visual pipeline
Pipedrive is built by salespeople, for salespeople. The visual pipeline interface is the best in the business — drag-and-drop deals across stages, get activity reminders, and see exactly where every deal stands. It's not trying to be a marketing platform or helpdesk. If your team lives in the pipeline view, this is it.
Our take: Drag-and-drop deals, activity reminders, and deal rotting. Built by salespeople, for salespeople.
Pipedrive Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Essential | $14 | $12/mo |
| Advanced | $39 | $30/mo |
| Professional | $49 | $42/mo |
| Power | $64 | $56/mo |
| Enterprise | $99 | $79/mo |
2. Close | Best for inside sales
Close is built for inside sales teams that live on the phone and email. Built-in calling, SMS, and email sequences mean you don't need separate tools. The UI is fast and opinionated — it's designed to minimize clicks between activities. Not cheap, but if your sales motion is high-velocity outbound, the productivity gains justify the price.
Our take: Built-in VoIP, SMS, and email sequences. The fastest CRM for high-velocity outbound.
Close Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Startup | $59 | $49/mo |
| Professional | $109 | $99/mo |
| Enterprise | $149 | $139/mo |
3. HubSpot CRM | Best all-in-one for sales
HubSpot CRM is a free CRM platform with marketing, sales, and service hubs that scale from startups to enterprise. The free tier is genuinely useful — but once you need automation or reporting, costs jump fast. The Marketing Hub Pro at $890/mo is where most growing teams land, and it's not per-user — it's per portal.
Our take: Sequences, meeting scheduler, and lead scoring. Plus marketing tools when you need them.
HubSpot CRM Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free Tools | $0 | — |
| Starter | $20 | $15/mo |
| Professional | $890 | $800/mo |
| Enterprise | $3600 | $3600/mo |
4. Salesforce | Best for complex sales
Salesforce is the 800-pound gorilla of CRM. It can do virtually anything — but that flexibility comes with complexity and cost. You'll need an admin (or a consultant) to set it up properly. Per-user pricing adds up fast, and most useful features require Enterprise tier or add-ons. The ecosystem of AppExchange apps is unmatched.
Our take: Territory management, forecasting, CPQ. The enterprise standard for a reason.
Salesforce Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Starter Suite | $25 | — |
| Professional | $80 | — |
| Enterprise | $165 | — |
| Unlimited | $330 | — |
5. Freshsales | Best AI for sales
Freshsales (part of Freshworks) offers AI-powered lead scoring and a clean interface at a fraction of HubSpot's price. The free plan includes contact management, email, phone, and chat. Freddy AI handles lead scoring and deal insights. The catch: some advanced features require the Freshsales Suite, not standalone Freshsales.
Our take: Freddy AI scores leads and surfaces deal insights. Strong value at $47/user Pro.
Freshsales Pricing
| Plan | Monthly | Annual |
|---|---|---|
| Free | $0 | — |
| Growth | $11 | $9/mo |
| Pro | $47 | $39/mo |
| Enterprise | $71 | $59/mo |
How We Ranked These Tools
We weighted pipeline management, communication features, and ease of use more heavily. A CRM is only useful if reps actually use it.
Read our full scoring methodology for details.